China's smartphone company Vivo gave India a blow of 1000 crores, will sell phones by increasing bid-discount and commission

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Sport News 
Vivo is considered to be one of the highest spenders on advertising in India. Vivo had signed a deal of Rs 2,190 crore for the title sponsorship of IPL. The company has pulled out of this 5-year deal in 2018. Every year, Rs 1,000 crore is spent by Vivo on marketing and promotion in India. Of this, an agreement of Rs 440 crore annually was with the BCCI, while an additional Rs 120–150 crore was spent by the company during the IPL 
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After the sponsorship of IPL, Chinese smartphone company Vivo has now decided to step down from Pro Kabaddi League and reality show 'Bigg Boss'. For the Pro Kabaddi League, Veevo had done a deal of 60 crores annually. Apart from this, there was a deal of Rs 30 crore for one season of Bigg Boss. A source with complete knowledge of the matter said, "Vivo has decided to maintain peace due to the negative publicity that followed the tension between India and China." So the company has decided to separate itself from all major deals for at least one year. The company will sell its products with more retail discounts and commissions. 

                                                                  Actually, Vivo has a marketing budget of Rs 1,000 crore annually in India.  In such a situation, due to being out of marketing deals, India has suffered a direct blow of Rs 1,000 crore.  Vivo had signed a Rs 300 crore deal with Star India for 5 years in 2017.  This was for the sponsorship of the Kara Pro Pro Kabaddi League.  Meanwhile, the 2020 Pro Kabaddi League season has been canceled and Vivo has now asked Star India to end its deal.  Apart from this, the smartphone company had signed a two-year contract for sponsorship of Bigg Boss from Colors Channel for Rs 60 crore.

Vivo is considered to be one of the highest spenders on advertising in India.  Vivo had signed a deal of Rs 2,190 crore for the title sponsorship of IPL.  The company has pulled out of this 5-year deal in 2018.  Every year, Rs 1,000 crore is spent by Vivo on marketing and promotion in India.  Of this, an agreement of Rs 440 crore annually was with the BCCI, while an additional Rs 120–150 crore was spent by the company during the IPL.

After the IPL was held in September this year and exited from India, Vivo, already facing challenge, also decided to withdraw from the sponsorship.  In this context, a line statement was issued on behalf of BCCI and Vivo that both have decided to stop their partnership in IPL season 2020 by mutual consent.  A source privy to Vivo's decision said, "Vivo believes that if she sells the phone at a higher discount than advertising, she will get more customers.

"Vivo in the second place in terms of market share: Please tell that Vivo is the second largest company in India's smartphone market.  Vivo has a 17 percent share in India's smartphone market, while Xiaomi is at number one with a 30 percent share.  After this, Samsung is third with 16% and Realme brand of Chinese is at fourth with 14%.

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